Privacy Policy

Last Updated: January 1, 2026

We Pull Up ("we", "our", "us") values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the We Pull Up mobile application (the “App”).

By using the App, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal data:

a. Information You Provide Directly

  • Name.

  • Email address.

  • Phone number.

  • Delivery address(es).

  • Payment details (processed via secure third-party services).

  • Profile information (e.g. profile photo, preferences).

b. Automatically Collected Information

  • Device type and OS (Android/iOS)

  • IP address

  • App usage data (e.g. features accessed, time spent)

  • Location data (with your permission)

  • App crash logs and diagnostics

c. Third-Party Services

If you sign in via Apple, Google, or other platforms, we may receive basic profile information as permitted by those services.

2. How We Use Your Information

We use your data to:

  • Provide and manage delivery and logistics services

  • Process payments and confirm bookings

  • Track orders in real-time

  • Communicate with you (e.g. notifications, support)

  • Improve our App and services

  • Comply with legal obligations

3. Legal Bases for Processing

We process your personal data based on:

  • Consent â€“ for location tracking, marketing, etc.

  • Contract â€“ to provide services you've requested

  • Legal obligation â€“ e.g., tax and regulatory compliance

  • Legitimate interests â€“ e.g., to prevent fraud or improve the App

4. Sharing Your Information

We do not sell your personal data. We may share it with:

  • Service providers â€“ for payment processing, hosting, analytics

  • Delivery partners â€“ to fulfill orders

  • Authorities â€“ if required by law or to protect rights/safety

  • Analytics tools â€“ like Google Analytics for Firebase (anonymized)

5. Data Retention

We retain your data as long as necessary to:

  • Provide services

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

You may request deletion of your account and associated data at any time (see Section 9).

6. Your Rights (Under UK GDPR)

As a UK or EU resident, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent (for processing based on consent)

To exercise your rights, contact us at: privacy@wepullup.co.uk

7. Data Security

We use encryption, secure servers, and access controls to protect your data. However, no system is 100% secure, and we cannot guarantee absolute protection.

8. Children’s Privacy

The App is not intended for children under 13, and we do not knowingly collect data from minors. If you believe a child has provided us with data, contact us and we will delete it.

9. Your Choices

You can:

  • Turn off location tracking via device settings

  • Opt-out of push notifications in app settings

  • Delete your account by emailing support@wepullup.co.uk

10. International Transfers

Your information may be stored or processed outside the UK or EU. Where we transfer data internationally, we use standard contractual clauses or rely on adequate decisions to protect your rights.

11. Changes to This Privacy Policy

We may update this policy. We’ll notify you of significant changes via the App or email. Your continued use of the App indicates acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy, contact:

We-pullup Ltd
Email: admin@wepullup.co.uk